Well, wasn't this week's Apprentice a shocker?
Sent off to set up and run a London tour company, the remaining six contestants toddled off in their usual inimitable style to argue, negotiate and muck up their way through their day on the open-top buses.With Stuart leading Team Apollo, it was always on the cards that this one would be entertaining. Apollo decided to do a "Cockney" tour, whilst Synergy opted for a Horror tour of London. Highlights of the episode included Liz alienating a couple of jellied eel sellers by asking them to speak Cockney to their clients, Stella and Jamie's fantastic singalong sessions on their respective buses and the near punch up between Baggsy and Chris. How Christ resisted smacking Baggs the Brand in his cakehole, goodness only knows. He's a stronger man than I. The swearing that ensued from Baggsy's attempts to steal Chris's' customers was enough to make me blush (well, I may be exaggerating a BIT...), but it gave me a jolly good laugh. Things looked pretty shaky for Synergy for a while, after Chris kindly agreed to give the Tourist Centre 20% of all revenue for their assistance in selling tickets - a fact which Jo was horrifed to discover and went hell for leather trying to backtrack on the deal (being called "unprofessional" in the process) - but in the end they made the most money and walked away to victory.
With only three remaining in Apollo, obviously all of them would make it into the boardroom for the final verdict on who shouls stay and who should go - but what happened next was, to say the least, a bit of a shocker. After the usual shenanigans, slag-offs and last-minute pleas, it was the hardworking doe-eyed Liz who got the boot - for being "nothing special", according to Lord Shugs. Hmm. Everybody in the house seemed absolutely shocked to see Stuart walk back through the door, as seemingly the failure of the task had been down to him. From over-pricing the tickets, losing the bid to work with the Tourist Centre and a slanging match in the street with a member of the competition, Baggs hardly showered himself in glory. And yet, by some quirk of fate (or Lord Sugar), here he was, free to fight another day. How could this be?
It's been clear from the start that Baggsy, with his ability to talk rubbish, massive ego and utter lack of any insight, would be a favourite of the Apprentice-Master himself... why? That old chestnut - he sees himself in him. Yawn. Surely that's not a GOOD thing?! Yes, OK, Baggs has chutzpah, he promises to make Lord Sugar millions AND he is not just a one-trick pony... in fact he claims to have a whole field of the damn things. But surely this isn't enough to keep him in above other, consistently performing and hard working contestants like Liz? Let's look at the evidence - Liz has, over the previous weeks, been an excellent salesperson, broken the boardroom record for sales, and is a grafter. She shows initiative and brain power, and even in this failed task outsold Baggs by almost 100%. What has Baggs actually achieved? Antagonising suppliers, physically chasing punters down a street, trying to steal customers from his competitors, bad-mouthing everyone, showing no humility or professionalism, and spouting utter garbage about how amazing he is - which nobody believes except, sadly, Lord Sugar.
What does this teach any of us about the state of the world? That consistently delivering doesn't reap rewards? That integrity and professionalism means nothing? That bigging yourself up to within an inch of your life actually fools some people? I thought that Lord Sugar was looking for the sort of person that could be trusted to work hard, think smart, show some respect and deliver the goods. My bad. What a shame that Lord Sugar seems to hold Stuart in such regard. For all his talk about what kind of person he is looking for, at the end of the day, if someone reminds him of himself no matter how bolshie, gobby or irritiating they may be (although come to think of it, that's what makes them like him), he'll pick them to stay in at the expense of someone who could actually be an asset. There's a few double standards creeping in here too - after telling Jo she was unprofessional for trying to renege on the Tourist Centre deal, and Chris for trying to force sales of his crisps whilst in Germany the other week, suddenly Baggsy's attempt to steal Synergy's customers is overlooked. This could be a simple case of vanity hiring - when a hiring manager chooses to employ someone in their own image. I would think that an employer needs to hire someone to complement their own skillset, not replicate it. Baggs has picked up on the importance of mirroring within an interview situation, almost to the point of mimickry. Unfortunately, Lord Sugar doesn't seem to have picked up the fact that Stuart is possibly beyond redemption, no matter how he talks the talk, and is one of the mouthiest and unlikeable contestants yet. I think this is a worrying role model and a bad example to set... what's it teaching those young people watching the show? That it's ok to be nasty to other people, perform poorly and fail at tasks, as long as you know how to press the hiring manager's buttons? Typical old Lord Sugar, always looking out for someone just like himself to bring into his business empire. If he ever found his doppelganger, however, he'd surely regret the day he hired them...
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